There is no doubt that the internet has become a significant tool in most of our everyday lives. Many of us are almost totally dependent on computers in our work place, we probably also shop online and manage our bank accounts online. For many of us even how we spend our leisure time can rely heavily on the internet, particularly those of us who enjoy gambling. Gone are the days when those of us who were unable to get to the track had to make our way to the nearest betting shop to gamble on horse racing or greyhound racing, we all now have the option to do all our gambling online. When the leading bookmakers first introduced their online gambling sites they were all focused on sports gambling, but it wasn’t long before the bookmakers who were operating those first sites began to realise that they could increase the online gambling options by introducing some gambling games. That was of course the beginning of what we now refer to as online casino gambling. Just as the online retailers had realised that the internet allowed them to showcase far more products online than they ever could even in the biggest stores, the bookmakers also found that there were almost no limits in the gambling options they could offer their customers on their online gambling sites. Nowadays our online sports gambling options not only include horse racing, greyhound racing and football, which for many of us were the only sports we could easily follow at most betting shops, we can now bet on almost every type of sport and sporting event you can think of. It doesn’t even matter where in the world that event is taking place, we can still gamble on the result through one of the online sports gambling sites operated by the big bookmakers. The decision of the bookmakers to introduce gambling games onto their sports gambling sites opened up a whole new sphere of gambling for them however. Prior to that decision none of the big high street bookmakers had ever been involved in any form of casino gambling, it was a totally new field of gambling for them. Most of them have however invested hugely in the online casino sector since those early beginnings and the number and variety of gambling games we can now play at the online casino gambling sites has soared.
Although it was primarily the big bookmakers who were the first to introduce us to both online sports gambling and casino gambling, there are now a large number of alternative specialist online casino gambling sites also competing for our attention. Most of these new online casino gambling sites operators do not attempt to offer any sports gambling options however, concentrating their efforts on providing a huge range of gambling games. That is where the bookmakers believe they may still have an advantage over the new entrants to the online gambling market. There is no doubt that many of us still prefer to register with just one bookmaker and do all our sports gambling and enjoy playing casino games in the same place. Leading high street bookmakers such as Paddy Power also have a further advantage over many of their rivals because they do not generally need to make people aware of their brand. Almost every adult in Ireland will know the Paddy Power brand because they still have betting shops in almost every major town and city in the country. In Ireland the same probably applies to Ladbrokes who also have a considerable high street presence here. Both of these bookmakers operate popular online gambling sites where we can enjoy playing casino gambling games and follow our favourite sports on the same site. The other major bookmaker which manages an estate of betting shops as well as a comprehensive online gambling site is Betfred. Whilst they do not have as many shops in Ireland as Paddy Power or Ladbrokes, they claim to have over 800 shops across Ireland and the UK, so they are still a major player in both the high street gambling sector and the online gambling scene.
Most of the other big bookmakers offering online sports gambling and casino gambling options are actually solely internet companies with no high street presence at all. These internet bookmakers have of course had to find other ways to introduce us to their brand and the most common method they have chosen is sports sponsorship. Bwin for example is well known for their shirt sponsorship deals with two of the biggest football clubs in Europe, Real Madrid and Bayern Munich. Another of the internet based bookmakers to be heavily involved in sports sponsorship is 888 Holdings. The 888 online gambling site has proved particularly popular in Ireland because they offer special sections of their site dedicated to Irish horse racing and the GAA sports, as of course do Paddy Power. Both Bwin and 888 have a huge selection of different casino gambling games in addition to a full range of sports gambling options, are excellent online gambling sites for those of us who prefer to do all our gambling in one place. There is one other online bookmaker we should mention, because many people do not realise the extent of the online gambling options they offer. Party Gaming is primarily known for their online casino gambling content, particularly the Party Poker site. However in common with a number of other bookmakers in the online gambling sector they also operate under several different site names. Party Casino and PartyGammon are both online casino gambling sites operated by Party Gaming, but it is the Party Bets site where you will find their sports gambling options. Many of our readers may have been unaware that Party Gaming also offered us a range of sports gambling options. All the bookmakers we have mentioned in this article operate comprehensive online gambling sites where sports gambling fans are well catered for as well as offering a massive selection of casino gambling games.